Launched on 1 January 2004, Animax is the destination for the ultimate animation experience in Asia. The channel of choice for youth trendsetters, image-conscious, tech-savvy young adults, and individuals seeking a unique entertainment experience with a unique genre. Like the channel's creative offerings, Animax viewers dare to be different and go beyond the ordinary.

As the first anime-dedicated 24-hour cable and satellite TV channel in the region, Animax not only strives to provide Asia viewers with the latest, most dynamic and innovative programmes from top animation studios and producers in Japan, it is set to become a leading iconic brand synonymous with popular youth culture. The channel aims to connect with viewers in their areas of interests such as gaming, music, fashion and art, and create opportunities that will inspire youths to fulfil their passions and live their dreams.

Animax now reaches over 28 million households across Asia, 24 hours a day, 7 days a week. Animax Asia is broadcast region-wide from Singapore via six dedicated, highly customized services for Korea, Taiwan, Hong Kong, South Asia, Southeast Asia and the Philippines. Animax Asia is a Sony Pictures Entertainment company. More information about Animax Asia can be found at www.animax-asia.com, www.animax-taiwan.com, www.animax-hk.com, www.animaxindia.com and www.animaxtv.co.kr.